System for disseminating visual information (1) including a luggage item (2) including an electronic display device adapted for presenting visual information in the direction of the outside environment, and a remote server (3). The luggage item (2) includes a position acquisition device, a communication device and a control device. The remote server (3) includes a communication unit and a control unit for storing visual information and positioning data and for controlling the unit for communication with the luggage item. The control unit is able to determine the visual information to be transmitted to the luggage item (2) as a function of the positioning data received from the luggage item (2).