An electronic device and method for personalization of curated offerings of a media application is provided. The electronic device selects a user interface (UI) element from a set of UI elements on a UI displayed on a display device based on a first user input. The selected UI element is associated with a media application accessible via the electronic device. The electronic device controls the display device to display a callout window within proximity of the selected UI element and within a display area of the UI based on the selection of the UI element. The electronic device selects a set of curated offerings of the media application based on user information and presentation metadata associated with the selected UI element and further controls the display device to populate the displayed callout window with a set of user-engageable items linked to the selected set of curated offerings.