A control apparatus and method for controlling a haptic device are disclosed. The control apparatus can comprise: a haptic pattern data generation unit for generating first haptic pattern data corresponding to a bit pattern of content; a wireless data generation unit for generating wireless data including the first haptic pattern data and identification data of at least one target haptic device by which the first haptic pattern data is to be received; and a wireless data transmission unit for transmitting the generated wireless data through an antenna.