A method is provided, including the following operations: analyzing gameplay data and spectator data from previous sessions of a video game, wherein the analyzing is configured to correlate a spectator preference to a gameplay condition of the video game; using the correlated spectator preference to generate an in-game recommendation for the gameplay condition; identifying the gameplay condition occurring in a current session of the video game; responsive to identifying the gameplay condition occurring in the current session, then presenting the in-game recommendations to a player of the current session of the video game.