An apparatus for controlling vehicle motors based on a battery temperature includes: a battery temperature sensor unit for measuring a temperature of a battery pack of an industrial vehicle; a battery monitoring unit for monitoring a measured value of the temperature sensor unit, and for transmitting temperature information when the temperature of the battery pack is out of a reference value that is predetermined; a vehicle control unit for restricting driving of a motor that receives a power from the battery pack based on the temperature information; and a fan control unit for controlling driving of a fan that cools the battery pack based on the temperature information.