A cloud-based modeler component that generates interactive models of an industrial automation system(s) (IAS(s)) is presented. An interactive model facilitates remote viewing of, interaction with, troubleshooting of problems with, or optimization of industrial assets of an IAS. The modeler component polls industrial assets via cloud gateways to obtain information relating to the industrial assets to identify industrial assets of the IAS and relationships with other industrial assets or can receive information from a communication device that obtains information relating to legacy industrial assets to identify those legacy assets and their relationships. The modeler component generates an interactive model of the industrial assets of the IAS based on the information. The modeler component also can discover new industrial assets added to the IAS, can receive a pre-deployed model of an industrial asset from the industrial asset or another source, and can incorporate the pre-deployed model in the interactive model.