Disclosed are a control method and a control apparatus of vehicle infotainment, which use a camera monitoring a vehicle's interior, and a display providing a GUI of infotainment apparatuses. A processor obtains a monitoring image through the camera, displays a first GUI on the display in response to a first object motion detected in a first interest region which has been set beforehand in the monitoring image, and display a second GUI on the display in response to a second object motion detected in a second interest region which has been set beforehand in the monitoring image and which is separated from the first interest region. One or more of an autonomous vehicle, a user terminal and a server of the present invention can be associated with artificial intelligence modules, drones (unmanned aerial vehicles (UAVs)), robots, augmented reality (AR) devices, virtual reality (VR) devices, devices related to 5G service, etc.