An information processing apparatus configured to output a parameter related to a virtual viewpoint which is used for generating a virtual viewpoint image based on a plurality of images captured by a plurality of cameras, comprises: a reception unit configured to receive an input according to a user operation; a determination unit configured to determine, based on an input according to a second user operation received by the reception unit, whether to apply a predetermined restriction to determination of a parameter which is based on an input according to a first user operation received by the reception unit; and an output unit configured to output, if the determination unit determines that the predetermined restriction should be applied, the parameter determined based on the predetermined restriction and the input according to the first user operation received by the reception unit.