A system and method are provided for tagging data. The method is executed by a device having a communications module and includes providing, via the communications module, to a client device, an option to associate tags with an event, the option enabling a tag to be selected, created, or customized to add context to the event. The method also includes receiving via the communications module, from the client device, tagged data added by the client device, associating the tagged data with the event, and storing the tagged data in a database of tagged data from a plurality of client devices, the database of tagged data being associated with a plurality of events. The method also includes using the database of tagged data to generate or train an associative model, and using the associative model to generate at least one suggested tag based on associations between the plurality of client devices.