A system for a dynamic weather-driven seat selection is provided. A computing device receives (i) weather data, (ii) venue data for a physical venue, and (iii) user preferences, the user preferences including preferred sun exposure information for a user. The computing device predicts cloud coverage and available shade for the physical venue, based, at least in part, on the weather data and the venue data. The computing device generates a sun exposure profile for the physical venue, based, at least in part, on the predicted cloud coverage and available shade. The computing device provides a user with a dynamic seat selection for a scheduled event at the physical venue based, at least in part, on the user preferences and the sun exposure profile.