Systems, methods, and computer-readable storage mediums are provided for facilitating event detection and device control in a distributed computing environment In response to receiving a request, a task flow including an execution sequence for services associated with a task is coordinated. The services are invoked in order according to the execution sequence. Rules and events associated with the services are triggered. Information is routed between rules, events, and services to facilitate completion of the task. The services are maintained and customizations are administered to the services.