Provided is a method for compressing texture data of a three-dimensional model, including: acquiring data of polygonal surfaces constituting a contour of a target three-dimensional model, and data of a texture image and a phase plane of the contour; acquiring the texture data of texture points in a texture point group corresponding to each polygonal surface, the texture points in the texture point group including first and second texture points; assigning a weight to each texture point in each texture point group according to the texture data of the first texture points in the texture point group; calculating a sum of weights of each texture point in each texture point group; and compressing the texture data, according to a target compressed data amount, and the texture data and the sum of weights of the texture point whose sum of weights is not zero.