In some embodiments, a method to process video data may include receiving an upload file; using the publication identifier, identifying a bumper video segment and retrieving the bumper video segment from a storage device; concatenating a video payload with the bumper video segment to create a concatenated video; using the publication identifier, identifying at least one third-party video service to which to publish the concatenated video; and/or transmitting the concatenated video, together with publication credentials, to the third-party video service.