A server maintains an ephemeral message gallery of ephemeral messages. Each ephemeral message is posted to the ephemeral message gallery by a user for viewing by recipients via recipient devices. In response to an ephemeral message gallery view request from any of the recipient devices, the ephemeral messages in the ephemeral message gallery are displayed on the requesting device in automated sequence, each message being displayed for a respective display duration before display of the next message in the ephemeral message gallery. A user interface via which the ephemeral message gallery is viewable includes indicia with respect to the number of times the ephemeral message gallery has been viewed online by other users.