Invention Grant
- Patent Title: System and methods for analyzing content engagement in conjunction with social media
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Application No.: US16539181Application Date: 2019-08-13
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Publication No.: US11412300B2Publication Date: 2022-08-09
- Inventor: Michael Vinson , Bruce Goerlich , Amir Yazdani
- Applicant: comScore, Inc.
- Applicant Address: US VA Reston
- Assignee: comScore, Inc.
- Current Assignee: comScore, Inc.
- Current Assignee Address: US VA Reston
- Agency: BakerHostetler
- Main IPC: H04N21/442
- IPC: H04N21/442 ; G06Q50/00 ; H04N21/4788 ; H04H60/33 ; H04H60/66 ; H04N21/658 ; H04N21/45 ; H04N21/462 ; H04N21/466
Abstract:
Audience engagement is analyzed by receiving at least one analysis parameter comprising a content selection parameter, identifying one or more content based on the content selection parameter, determining viewership for the one or more content, determining one or more keywords for the one or more content based on the content, filtering social media messages based on the determined one or more keywords, and calculating an audience engagement measurement corresponding to the one or more content based on the viewership and the social media messages.
Information query
