Provided are an ultrasound diagnosis apparatus and a method of operating the same, which are capable of providing a guide for improving quality of an ultrasound image according to a relative position between a transducer and an object. The ultrasound diagnosis apparatus includes: a probe configured to transmit ultrasound signals to an object and receive ultrasound echo signals reflected from the object; a display configured to display a state of contact between the object and the probe; and a processor configured to determine, based on the ultrasound echo signals, whether the probe is brought into contact with the object and the state of contact between the object and the probe, and to control the display to display an indicator indicating a result of the determining.