Described herein are example systems and methods of user interfaces on a product dispenser. The product dispenser includes a touch-to-pour user interface configured to provide a pattern of haptic feedback to a user while a touch is sensed on the touch-to-pour user interface. At the same time, the product dispenser is configured to dispense a product while the touch is sensed on the touch-to-pour user interface. The pattern of haptic feedback is dependent upon the product being dispensed from the product dispenser.