An image is formed on an architectural surface by applying to the surface, in order: a rear electrode layer; a light-transmissive front electrode layer; a photoconductive layer disposed between the front and rear electrode layers; and an electro-optic layer disposed between the front and rear electrode layers. A potential difference is applied between the front and rear electrode layers and the front electrode layer is imagewise exposed to radiation which causes a change in the conductivity of the photoconductive layer, thereby causing an imagewise change in the optical state of the electro-optic layer. Films for application to architectural surfaces are also provided.