Systems, methods, and other embodiments associated with generating a price schedule are described. In one embodiment, for each customer segment of a plurality of customer segments, a per-segment value of an approximate objective function for the customer segment is determined by an optimizer, and a ratio of the per-segment value to a sum of all per-segment values for the customer segments is computed. The inventory quantity is allocated amongst the customer segments according to the ratio for each customer segment to form an inventory quantity for each customer segment. For each customer segment, a promotion portion of the price schedule that maximizes the objective function by the optimizer is determined. A quantity of remaining inventory allocated to the plurality of customer segments at an end of the regular season is aggregated. A markdown portion of the price schedule for the item that maximizes the objective function is determined by the optimizer. The promotion portion and the markdown portion are combined to create the price schedule for the item.