Based on an image captured by an image capturing unit, a three-dimensional position in a real space corresponding to each of one or more features included in the image is estimated, a candidate region that is a region on a plane of an object existing in the real space is determined as a candidate for a region to which features are to be added based on the estimated three-dimensional position, and a recommended region to which the features are to be added is determined in the candidate region based on the number of features included in a partial region set in the determined candidate region.