The disclosure relates to a display apparatus, a control method and a recording medium, the display apparatus including: a display; an information obtaining part; and a processor configured to: obtain an information on a plurality of viewing positions of a plurality of users regarding a screen of the display by the information obtaining part, identify a viewing position, on which a distribution is concentrated, among the plurality of viewing positions based on the obtained information, and control to compensate an image quality of an area corresponding to the identified viewing position among a plurality of areas of the screen based on a viewing angle at the identified viewing position.