A display apparatus includes a light source; an image generation unit; and a projection optical system. The image generation unit generates image light on the basis of light from the light source. The projection optical system includes a first lens system, a first reflective optical system, a second lens system, and a second reflective optical system. The first lens system refracts the generated image light. The first reflective optical system has first and second reflection surfaces that fold back and reflect the image light refracted by the first lens system. The second lens system refracts the image light reflected by the second reflection surface. The second reflective system has a recessed reflection surface for reflecting the image light refracted by the second lens system toward an object to be projected.