A computerized system for guaranteed advertisement impressions recognizes an identifier of a media content segment (e.g., an advertisement) to be played before playing of a recorded program as a result of selection of or initiation of playing a recorded program. In some embodiments, the system recognizes an identifier of a media content segment at or during initiation of playing the of the media content segment, or during playback of a media content stream including a recorded program. In in response to the recognition of the identifier, the system ignores (or disables the remote control sending), for a predetermined time period, all commands to skip or fast forward through all or part of the media content segment.