The present disclosure provides a method of sending vertical SMS messages comprising a lead administrator contacting a first server with a request to create a group and providing certain identifying information to the first server; assigning an identification number to the group; creating and assigning at least one access code to the group; sharing the access code to desired members of the group and adding members to the group that send the access code to the identification number; and sending a SMS message to members of the group from the lead administrator, wherein the SMS messages are only shared vertically within the group.