An endotracheal tube insertion apparatus configured to assist in the proper placement of an endotracheal tube during patient intubation. The present invention includes an external member wherein the external member has a housing with an arcuate formed bottom surface configured to be superposed a patient's neck during intubation. The external member includes a proximity sensor and a magnet. The endotracheal tube insertion apparatus further includes an insertion member that is elongated in form and has movably coupled thereto an end member. The end member is positioned so as to extend beyond the end of the endotracheal tube. The end member includes a proximity tag member and a magnet member wherein the magnet member is configured to be attracted to the magnet located in the external member so as to guide the endotracheal tube to the correct location. A plurality of lights further provides visual confirmation of the proper location.