A system for assisting in aligning a vehicle for hitching with a trailer includes a vehicle steering system, an imager mounted with and directed to a rear of the vehicle and outputting image data, and a controller. The controller receives the image data, applies a location identifier of a vehicle hitch ball to the image data, and identifies a coupler of the trailer within the image data. The controller also outputs a steering control signal to the steering system in reversing of the vehicle to align the location identifier of the vehicle hitch ball in the image data with the coupler of the trailer.