An electronic timepiece enables driving by appropriate drive conditions even when the load on a motor changes. The electronic timepiece includes a motor having a coil; a driver that is controlled to an on state supplying drive current to the coil, and an off state not supplying the drive current; a driver controller configured to control the driver to the on state or the off state based on a control parameter and current value through the coil; and a control parameter setter configured to maintain or change the control parameter based on the on state or the off state control state of the driver controller.