Systems, methods, and devices are provided for altering an appearance of acquaintances when viewed through smart glasses, which may be altered using augmented reality technology. In particular, an embodiment of the invention is directed to allowing users to specify their appearances to others when viewed by others wearing smart glasses. The others viewing the user through smart glasses include friends, family, contacts, or other acquaintances, which may be specified in one or more social networks or contacts databases. The altered appearance that is displayed may be based on the particular relationship between the user and the viewer. For example, a user may appear as a particular superhero to his friends on a social network website, as having a cartoon feature (such as an enormous head) to his children, as normal to his mother and business contacts, and as wearing a Hawaiian shirt to his closest buddies.