An electronic apparatus includes a processor configured to: display content as a first image including a playback area, transmit data of the first image to a first external apparatus, identify whether a first user input is to request a change in a playback area of a second image, based on the first user input generated in the first external apparatus, in which the content is being displayed as the second image including a playback area identical to the playback area of the first image, and, based on the identifying the first user input is to request the change in the playback area of the second image, transmit a request, to the first external apparatus, to display the content as a third image including a playback area different from the playback area of the first image and maintain the playback area of the first image on the display.