A system, method, and computer-readable medium are disclosed for improved management of software applications used on a device of a business entity. A determination is made if software applications are needed for the device. Application program interface (API) calls are performed for needed software applications from one or more sources, including third-party providers. The needed software applications are fetched from the one or more sources through communication channels established by the API calls; and authenticating fetched software applications prior to installing on the device.