A document management apparatus provides an electronic document management service for managing electronic documents by storing the electronic documents in plural folders. The document management apparatus includes a processor configured to cause a learner to learn such that the learner specifies a folder in which an electronic document is stored, based on content of the electronic document stored in the folder and a service attribute assigned to the electronic document by the electronic document management service, and specify a storage destination folder in which a new electronic document is to be stored, based on content of the new electronic document and a service attribute of the new electronic document.