At least one embodiment of the disclosed system is directed to computer-implemented method for using machine vision to categorize a locality to conduct lead mining analyses. Embodiments of the method may include: generating locality profile scores and economic categorization for each locality of a plurality of localities, the locality profile score for each locality being derived through neural network analyses of map images of the locality, the economic categorization being derived through neural network analyses of images of entities within the locality; and generating a lead score for each entity in the locality group as a function of the locality profile score for the locality in which the entity is located, the economic categorization of the locality in which the entity is located, and campaign vehicles used in the locality in which the entity is located.