A system and method are disclosed for accessing, by a computing device, a database that includes: business information representing a plurality of respective businesses that sell products and/or services to customers and customer information representing a plurality of respective customers, that purchase the products and feedback information representing submissions from the respective customers regarding experiences of the customers in connection with the respective businesses. Information associated with a sale of a product and/or service is processed including to associate a code with the sale. The customer is prompted to submit feedback information associated with the business and/or the sale of the product and/or service, and the feedback information is processed to store the feedback in the database and to provide the feedback information in a virtual guestbook associated with the business.