An imaging control apparatus includes a setting unit configured to set a time of a self-timer, a control unit configured to control image capturing to be performed upon a lapse of the time set by the setting unit from when an image capturing instruction is issued, and a display control unit configured to control a count display to be displayed with a first size in a case where the time set by the setting unit is equal to or larger than a first predetermined time, and to control the count display to be displayed with a second size smaller than the first size in a case where the time set by the setting unit is smaller than the first predetermined time.