Systems and methods for providing user generated and curated video content streaming on-demand to facilitate and incentivize digital competition are provided. Information regarding challenges to be electronically displayed at a platform are associated with tags, and video clips uploaded in response which are associated with the tags of the challenge. The video clips are formatted and made available for electronic interaction by fans at the platform. Certain of said video clips are selected for incorporation into highlight reels. Advertising is inserted into the highlight reels and payments are disbursed to content generators associated with the video clips in the highlight reels for which payment is received.