A drive assistance device includes an automatic brake unit configured to perform automatic brake control, a brake hold unit configured to perform a brake hold control keeping the vehicle stopped, a brake hold cancel unit configured to cancel the brake hold control when it is determined that a predetermined cancel condition is satisfied, a surroundings information obtaining unit configured to obtain surroundings information indicating a situation around the vehicle, a maneuver information obtaining unit configured to obtain maneuver information about a driving maneuver performed by a driver of the vehicle, a maneuver determination unit configured to determine, based on the surroundings information and the maneuver information whether the driving maneuver performed during the brake hold control is appropriate for the situation around the vehicle, and a prohibition unit configured to prohibit cancelling the brake hold control as long as it is determined that the driving maneuver is inappropriate.