A steering wheel for a vehicle comprising: i) a hub adapted to be mounted on a steering column of a vehicle; ii) a rim coupled to the hub; iii) a rim material covering at least a part of the rim; iv) at least one bladder disposed between the rim and the rim material; v) a fluid pump configured to inflate and to deflate the at least one bladder; and vi) a control module coupled to at least one vehicle sensor and configured to control the operation of the fluid pump.