A bicycle gearshift is operated by imposing on the chain guide a primary displacement in the axial direction with respect to a cogset, to move the chain between the sprockets. Simultaneously with imposing on the primary displacement imposing on the chain guide a secondary displacement in the radial direction with respect to the cogset. The secondary displacement is of a greater size when the primary displacement takes place in the area of the cogset with the larger sprockets whereas it is of a smaller size when the primary displacement takes place in the area of the cogset with the smaller sprockets.