Embodiments provide systems and methods for implementing a customizable enterprise automation test framework. A workflow definition, page structure definition, and function definition for an automated test of an enterprise website can be received. A hybrid script parser can parse the workflow definition, page structure definition, and function definition to generate a hybrid script for the automated test. An automation tool parser can parse the hybrid script to generate an output for an automation tool. Based on the output from the automation tool parser, a runtime script can be generated that is executed by the automation tool to generate results for the automated test, where the automation tool implements the steps of the one or more workflows on the plurality of web pages of the enterprise web site to generate the results for the automated test.