Methods, computer program products, and systems are presented. The method computer program products, and systems can include, for instance: obtaining from a user one or more data queries; identifying a product of interest in response to the one or more data query; examining a plurality of product records to determine a set of related products that are related to the product of interest, wherein the examining includes performing image analysis to extract one or more product topic classifier from product image data representing one or more product; and providing one or more output in response to the examining.