A method in one embodiment comprises monitoring interaction of a plurality of users with at least one website, extracting and analyzing data from the monitoring, wherein the data corresponds to interaction of the plurality of users with the at least one website, deriving one or more patterns of the plurality of users based on the analyzing, generating one or more rules regarding how content from the at least one website is at least one of sought, accessed and used, generating and transmitting to at least one organizational user device one or more recommendations for modifying how the content is at least one of organized and presented in connection with the at least one website, and executing at least one of reorganization and re-presentation of the content in connection with the at least one website.