- Patent Title: Behavioral analysis device, advertisement distribution device, behavioral analysis method, advertisement distribution method, behavioral analysis program, and advertisement distribution program
-
Application No.: US16867211Application Date: 2020-05-05
-
Publication No.: US11436639B2Publication Date: 2022-09-06
- Inventor: Akihito Tabara , Koji Kinoshita
- Applicant: Rakuten Group, Inc.
- Applicant Address: JP Tokyo
- Assignee: Rakuten Group, Inc.
- Current Assignee: Rakuten Group, Inc.
- Current Assignee Address: JP Tokyo
- Agency: Sughrue Mion, PLLC
- Priority: JPJP2019-088990 20190509
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
A behavioral analysis device acquires designated location information regarding a location of a place designated in advance. The behavioral analysis device acquires a history of terminal location information regarding a location of terminal, user identification information associated with the terminal location information, and a history of operation information indicating at least one operation behavior taken through at least one terminal operation of a user having the identification information. The behavioral analysis device identifies identification information associated with the terminal location information being substantially the same as the designated location information, and outputs tendency information indicating a tendency of at least one operation behavior taken by a user having the identified identification information and taken before a time when a terminal is located at a location indicated by the terminal location information substantially the same as the designated location information, for distribution of information regarding the place designated in advance.
Information query