Embodiments of the present disclosure provide an image processing method, apparatus, and device. The method includes: obtaining a scene image in a scene to be displayed; obtaining a three-channel color value and a metallicity coefficient of each pixel point in the scene image; and performing diffuse reflection processing on the scene image according to the three-channel color value and the metallicity coefficient of each pixel point. The method in the embodiments of the present disclosure improves the authenticity of the scene to be displayed, which is more realistic and natural.