The present disclosure describes systems and methods for email management that leverages information derived from a sender's message activity with particular recipients in order to automatically format subsequent messages to those recipients according to the derived information. The present disclosure describes determining message templates associated with messages sent to repetitive recipients, and applying those determined templates upon composition of subsequent messages to the same recipients. Message templates comprise information associated with a message's settings, layout, message content, content type(s), a message type and the like. The determination of message templates and template information for application to messages being composed can be based on learned expressions and/or patterns from a sender's message activity or behavior. Additionally, the message templates can be utilized for monetization purposes in order to serve targeted advertisements when communicating with repetitive recipient users.