The disclosure relates to methods, routers, media and apparatus for implementing enhanced UPnP subscriptions. According to an embodiment of the disclosure, there is provided a method for implementing an enhanced UPnP subscription, comprising, by a UPnP-enabled router: receiving a subscription message for a subscription, wherein the subscription message specifies a delivery uniform resource locator (URL), the delivery URL is a location where an event message targeted by the subscription is to be sent; checking, based on a whitelist, whether an IP address or a domain name in the delivery URL is contained in the whitelist; and determining whether to reject the subscription message based on the checking result. Through embodiments of the disclosure, both flexible subscription and high security can be achieved.