Aspects of the subject disclosure may include, for example, a machine-readable medium that has recorded executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, including analyzing media content for video complexity and audio characteristics, thereby creating a content classification; determining a user context for a user observing the media content; determining a content manipulation based on the content classification, the user context, or a combination thereof; and presenting the media content by applying the content manipulation determined. Other embodiments are disclosed.