A system and a method are provided for selecting a site for displaying information to a user in a geographical area including a plurality of sites at which information may be displayed. Position, orientation and optionally gaze direction data are received from headsets worn by a plurality of users in the geographical area. The data is analyzed to determine for each site a probability of the site being viewed by users in said geographical area. A request is received for a selection of a site at which to display information to a particular user wearing a headset. The request identifies the headset and includes position of said particular user. In response to a request, a site is selected based on the analysis and signal identifying the selected site is output.