A method, apparatus and computer program product creates a viewpoint position structure for media content. The viewpoint position structure specifies a position of a viewpoint defined in a reference coordinate system and an offset of the reference coordinate system with respect to a geographical reference. The method, apparatus and computer program product cause storage of the viewpoint position structure. An indication may be created as to whether the media content is augmented reality media content. The augmented reality media content may comprise a background that is at least partially transparent. The offset may be determined, within the reference coordinate system, relative to a geomagnetic reference direction, based upon one or more of a viewpoint yaw angle, a viewpoint pitch angle, or a viewpoint roll angle.