To provide a towel product capable of maintaining features of honeycomb weave of the conventional technique as well as providing improved water absorbency, lightness, and a good touch feeling more than those of the towels produced by the conventional technique. The towel of the present invention basically has a typical honeycomb weave structure. A first feature thereof is to use hollow yarns having a hollow ratio of a range between 30% and 60%. A shape of hollow yarns can be maintained. With the above described structure, the water absorbency, the lightness, the good touch feeling, and a drying property can be improved. A second feature is to use hollow yarns made by twisting fibers of raw cottons having an effective fiber length of a range between 25 mm and 42 mm. This contributes to maintaining of the durability.