A rotating seal rotatable about a rotational axis is provided. The rotating seal includes a body having a first surface disposable to face the rotational axis and a second surface disposable to contact with a stationary element. The body defines a cooling channel including one or more entrance channels respectively extending from the first surface, one or more exit channels and a plenum. The plenum extends circumferentially through the body and has a hot side adjacent to the second surface. The plenum is fluidly interposed between the one or more entrance channels and the one or more exit channels whereby fluid exiting the one or more entrance channels and entering the plenum impinges against the hot side.